Since he began his career in gastronomy, the Paraiba chef Onildo Rocha, at the helm of Priceless Space, has sought out the story behind each ingredient he chooses for his menus. It's a careful job of talking to the producer and understanding everything behind that flavor.

When he took over Notiê por Priceless and Abaru por Priceless, Onildo made a point of continuing this practice. And he came up with the idea of making seasonal menus to highlight the importance of all Brazil's biodiversity for gastronomy.

Each season, he chooses a region to be the menu theme and goes on a real expedition through it.

Because a country as large as Brazil can be seen and reviewed from different angles and, for the current season, Onildo chose the Chapada Diamantina, a group of elevated lands in the heart of Bahia.

It was nine days of deep diving in the Chapada Diamantina, where chef Onildo Rocha and his team were able to experience the stories of ordinary people who make their daily struggle a sacred moment. Because the sacred lives in the hands of Angelina, a cook who brings the food of her people from the Remanso Quilombo to her restaurant in Lençóis. It also lives in the bunches of grapes, the coffee and the red fruits that grow abundantly in the Northeast.

Presenting Brazil to Brazil. Transport Notiê by Priceless customers to the enchanted places of an inexhaustible country. This is Onildo Rocha's mission.

After hiking through the Atlantic Forest in Matas & Mares, Onildo turns his gaze to the interior of Brazil in the new season Terra Altar - an expedition through the Chapada Diamantina, the highest point in the Northeast. As in the previous seasons, Amazônia and Sertões - On the banks of the São Francisco River, the chef sets out in search of producers, ingredients and stories of a real Brazil that will be told through his new menu at Notiê by Priceless.

"Opening dialogues between so many Brazils, challenging borders and presenting this rich land in the heart of São Paulo. That's what I do at Notiê por Priceless" - Onildo