Espaço Priceless, which houses the Notiê and Abaru restaurants at the top of Shopping Light in downtown São Paulo, was born with the mission of providing priceless experiences for its customers, and this was only possible with the support of Mastercard. Because, much more than a financial services company, Mastercard always seeks to surprise.
“Priceless has allowed us to reinvent the concept of brand experience, providing a feast for all the senses.”
Sarah Buchwitz, Vice President of Marketing and Communications at Mastercard Brazil
This was the case with Priceless in New York, the first gastronomic initiative under the Priceless brand, which was opened in 2019 in the U.S. city. With a temporary proposal, its activities were closed, but the success remained. So much so that Mastercard decided to bet on Brazil to continue with the Priceless Space.
“People expect a lot from brands, but sometimes the unexpected can make a more lasting impression.”
Raja Rajamannar, Global CMO at Mastercard
When the multisensory experience complex opened in São Paulo in October 2021, Sarah Buchwitz, Vice-President of Marketing and Communications at Mastercard Brazil, said: “Priceless has allowed us to reinvent the concept of brand experience, enabling a feast for all the senses and immersing consumers completely in unique experiences.” She was referring to a “place of infinite possibilities with gastronomy, culture, art and a breathtaking view”.
Benefits for Mastercard Platinum or Black™ customers
(cumulative):
10% discount on the bill
Corkage fee exempted
For Raja Rajamannar, Mastercard’s global CMO, the Priceless Space São Paulo means “extraordinary and compelling culinary experiences that you can get exclusively with Mastercard.”
In addition to all the gastronomic and cultural immersion everyone can have access to, Mastercard Black™ and Mastercard Platinum credit card holders enjoy some benefits, making the experience even more remarkable. In addition to a 10% discount when paying the bill at both Notiê and Abaru, Black™ or Platinum credit card holders are free from corkage fee at both restaurants.
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