More than just a lunch, dinner or drink, anyone who goes to Priceless Space, in downtown São Paulo, feels immersed in a multisensory experience. Everything there was designed to create a sense of wonder and this was only possible thanks to the combined expertise of the founders, chef Onildo Rocha, Mastercard and Bem São Paulo agency.
Well, the chef, who came from Paraíba and in a year’s work won important awards at the head of Notiê, is already well known. So is Mastercard, a company that has been transforming the way the world pays and receives payments for over 50 years. But do you know Bem São Paulo?
It is an agency that connects people and companies to opportunities, whether in the form of an event or a different experience, but always something surprising. “In our business model, we think about how our clients connect, how they can convey their brand positioning through subjects related to São Paulo, be it gastronomy, history, architecture, arts and everything the city has to offer,” says Edemilson Morais who, with Renata Affonso, created Bem São Paulo in 2015.
The agency was set up as a startup that brought together the knowledge of both partners in events and their desire to be purposeful entrepreneurs. “We literally started in a garage and, right from the beginning, we understood that the objective of the startup was to offer a way for the city to connect with people, and the way we found was by means of tours and immersions in São Paulo.”
With an innovative project, offering exclusive experiences in São Paulo, it kept growing quickly. The agency did works in partnership with brands such as Mastercard, Santander and Google until it came up with the idea of a large complex of experiences in downtown São Paulo.
Then, in 2021, after presenting the project to the Shopping Light’s team at the right time, and connecting with Onildo and Mastercard, who worked together with Bem São Paulo to arrive at the final result of the complex, the Priceless Space was inaugurated.
Partners of Bem São Paulo agency, Renata Affonso and Ed Morais
“What we brought to the city was quite unexpected. No one figured there would be a place like Priceless Space at the top of Shopping Light, a place that has hosted a concert by Gilberto Gil and offers gastronomy regarded as the best in town”, says Ed.
For the third season, Bem São Paulo continues to innovate and promises to keep surprising. “The formula of how we work and what we offer at Priceless Space is here to stay. People have understood it’s a project driven by reinvention. And this reinvention is the surprise it will constantly deliver”, concludes Ed.
Assessoria de Imprensa
